Proof’s London office was established in 2012 by Pawl Fulker and Ron Frankel. Together they bring over four decades of pioneering work in the field of visualization for the feature film and immersive entertainment industries. With operations in London, Los Angeles, Atlanta, Vancouver, Toronto and Sydney Proof is dedicated to providing the highest quality Previs, Postvis and Techvis to our clients, no matter where their productions take them.
From the earliest days of development to the final hours of delivery, our talented artists help clients tell their stories and realize their visions. We do it by combining our expertise in visual storytelling with our years of experience working alongside some of the finest talent from the worlds of entertainment, art, and architecture. Recent London projects includeSpider-Man: Far From Home,Aladdin,Jurassic World: Fallen Kingdom,Fantastic Beasts: The Crimes of Grindlewald, Hobbs and Shaw and Wonder Woman.
• Previs: Previs is a collaborative process that uses 3D animation software and real-time computer graphics to generate a preliminary version or visual prototype of an idea. Good Previs is fine, but great Previs can tap into the creative wellspring and draw out inspired ideas. And that is exactly what our artists are trained to do. We bring an unparalleled level of expertise and artistry to our work, enabling us to be an integral and indispensable part of the creative team.
• Techvis: We strive for accuracy in all of our work but there are times when what’s needed is precision. That’s when Techvis comes in. Techvis is like a recipe for a delicious meal. The Previs contains all of the ingredients, but the Techvis is how we communicate the precise amounts and detailed instructions so those exact same results can be achieved in the real world. The art of Techvis is understanding what information is needed and knowing how to deliver it quickly, clearly and efficiently.
• Postvis: Postvis is a creative process where filmmakers can direct the parts of the film that were not captured during photography because they were either impractical or impossible to get in camera. We use Nuke, the industry standard compositing software, for all of our Postvis work. This allows us to package and deliver our files to the final VFX vendor as a jumping-off point for their work. The key to effective Postvis is a team of artists who understand the fundamentals of visual effects production and who excel at creative collaboration and visual storytelling. Our artists are all that, and more.