We provide strategic consumer research and brand development guidance for businesses who are struggling to outsmart competitors in order to attract more customers and build a loyal following.
We specialise in creating market-driven teams with brand management capabilities that are scientific with reliable outcomes, not trial and error.
We saw that people in marketing lacked a reliable approach to attract and retain customers and grow their brands. Instead, often rely on a disparate, uncoordinated mix of activities and budget allocations which unfortunately can end up with diluted impact and poor return on investment. As efforts can be misdirected when they are not aligned with the drivers of market demand.
Based on our experience in large multinational businesses, we developed a series of systematic demand-driven approaches to building competitive advantage and increasing market demand. In a way that is evidence-based and lays to rest the deep unease that many CEOs, COOs and CFOs have with how their marketing colleagues spend the company’s money.